MINISO is a Japan-based designer brand that is the promoter of global “intelligent consumer products”, that was founded in 2011. Miniso sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, it dedicates itself to providing customers with products of “high quality, competitive price and creativity”.

MINISO is not only a brand, but also a way of life.

Fashion Level 1